Fashion Style

The fashion world has been abuzz over Google's new fashion venture, Boutiques.com , for days now. The site is finally live, and among its many cool features, it lets you shop for items your favorite celebs are lusting after.
They've compiled a pretty respectable A-list of contributors, from Carey Mulligan to Claire Danes to the Olsen twins. But the celebrity boutique drawing the most attention so far is...drum roll...Olivia Palermo! At the time of publishing, the former star of The City had more followers than Nicole Richie or Kelly Osbourne. She may not have as boldface a name, but it looks like hordes of girls are dying to copycat her style.
Her boutique is chock full of tailored basics and amazing accessories, which pretty much defines her signature style.
The Moment asked Olivia Palermo, whose boutique is already the second most followed, about her involvement with the much ballyhooed new site. “The process was a ton of fun,” Palermo said, “I actually spent hours playing with it. It’s quite addictive!” No stranger to online shopping, Palermo has mostly been browsing on net-a-porter.com and matchesfashion.com for Giambattista Valli, Christopher Kane and the French label Maje to feature in her boutique, her goal being to make scouring the racks easy and accessible for shoppers with similar taste. “Whether it’s a Marchesa gown straight off the runway or a basic Topshop piece, everything is at your fingertips,” she says. She appreciates Google’s complex algorithms, which show browsers alternative items should the ones they want be unavailable or too pricey. The downside? “It’s accessible and free — until you start buying all the items you find.”
If you haven't seen Olivia's Boutique yet, you can check it out here.