Louis Vuitton Core Values Ad with Bono & Ali Hewson

I was riding the Metro today and noticed that a couple of guys in their suits were carrying this week's copy of the Economist. Jeff has a subscription for it but I was never one to read such a periodical until I noticed that the back had the latest Louis Vuitton Core Values Ad. I guess LV cannot only be found in fashion magazines anymore since obviously they are expanding their market base.