Montblanc kicked off the Year of the Dragon on an auspicious, high-profile note, with the star-studded launch of its largest concept boutique yet at Sanlitun, right smack in the heart of China's bustling capital.
Housed in an imposing, four-storey building, the new boutique is by far the brand’s most audacious, creative and technologically interactive yet. Almost like a museum tour, you'll be invited to participate in an audio-operated guided tour upon arrival, delivered via a handheld electronic device. Look out for the interactive ‘Time Capsules’ narrating the fine German manufacture's august history, as well as a real red carpet experience.
“We are very excited to be unveiling such a groundbreaking concept store in Beijing, China,” said James Siano, CEO for Montblanc Asia. “With the opening of Montblanc Sanlitun Concept Store, we are looking forward to bringing a world-class shopping experience for Chinese luxury consumers."
"Montblanc’s commitment to China is unquestionable. In the Montblanc Sanlitun Concept Store, we are offering a unique opportunity to interact with the brand, to experience more about the story that Montblanc wants to tell."
Indeed, since 2008, China has remained the largest market in the world for Montblanc. It now operates 93 boutiques across the massive country.
