Lauren recently did a terrific interview with EY. Check it out below.
EY: Thanks for taking the time. Let’s start off by talking a little about your life before it all took off. What was it like growing up and did you always love the creative arts?
LC: I had a wonderful childhood in Laguna Beach. My family is very close and I am the oldest of 3 kids. We had so much fun as a family growing up.
EY: To be honest, I wasn’t expecting you to become an author because of your constant demonstration of your love for fashion. So, your novels were definitely a pleasant surprise. What inspired you to start writing?
LC: I have always loved reading. Ever since I was a young girl I had a book by my bed and would get lost in the world of make believe. When I was asked to write a book, what interested me most was trying something that was outside what I normally did. It was a challenge that I was up for.
EY: Were you expecting the positive feedback that you received for your previous novels?
LC: The main reason to write was to try something new and to really explore my creative side. I never did it for any other reason. Having the books become a success was really like icing on the cake and it was so wonderful as a first time author.
EY: The word is out so now we’re all anticipating the release of your next trilogy. Can you share with us a little in regards to the plot?
LC: The Fame Game is the new series and the first book comes out in April. I really enjoyed this book because it takes place from the bad girl’s point of view. It is a spinoff to my LA Candy series but these books are written from the perspective of Madison and not Jane.
EY: Okay cool, sounds really interesting and I, as well as everybody else, can’t wait to get our hands on that. But now on to your fashion side. What’s the story behind the name Paper Crown?
LC: We got the name paper crown from those cute crowns we made as young girls when we played dress up. We felt that was a cute name for such a romantic and whimsical line.
EY: And what’s next for all your clothing lines?
LC: Paper Crown continues to grow and I just love working on the line. In addition, I am still designing for LC Lauren Conrad which is exclusive to Kohls. The line has done so well and we expanded to shoes and accessories, which has been so much fun to design.
EY: You’ve recently teamed up with Blue Avocado, an environmentally conscious lifestyle company, to produce eco-friendly goods. Tell us about this new venture and what you’re hoping to accomplish.
LC: I am working on a collection of beauty, lunch, and travel products + accessories with Blue Avocado that ‘embraces’ style and sustainability. The entire collection is made from reclaimed plastic bottles, so we are keeping them out of landfills and oceans, and will include an impact label so people can see the carbon footprint of the product, how many plastic bottles were up cycled, and the waste avoided with each use. It is the ultimate in reuse and recycle (and they are adorable!)
EY: Does it ever become somewhat overwhelming when you think of all you have to juggle, between fashion, writing, etc. and how do you maintain that drive, what keeps you focused amidst it all?
LC: Yes! but like every job there are ups and downs, and you just get through it. Mine is no different than anyone else. I just need to be organized in juggling all the moving parts.
EY: And in a couple of years when looking back on all you’ve done, how would you like to be remembered?
LC: I hope that fans say that I was someone that they looked up to and someone who had great work ethics, and was a good role model to young girls.
