Fashion Style

Louis Vuitton wishes to commemorate the 40th anniversary of man's conquest to the Moon, taking the idea of travel as a journey of one's own to a celebration of an adventure, the significance of which is unsurpassed for all mankind. The latest wave of its Core Values ad brings together three amazing individuals whose personal journeys have taken them to the last frontier, space. Buzz Aldrin, Jim Lovell and Sally Ride. Photographed by Tita Annie Leibovitz , the visual was shot on the high plateaux of the California desert. The bag of choice for the shoot is the Icare Travel bag in Monogram canvas, an allusion to its namesake mythological hero who also dreamed of flight. The tag line is an echo of Neil Armstrong's famouse words: "Some journeys change mankind forever." Simultaneously, Louis Vuitton is launching a new website: www.louisvuittonjourneys.com wherein the three astronauts discuss their experiences. LVoe it!!!