Fashion Talk - Jennifer Lopez halt Sweetface line after spring

By ekkii | Published Tuesday, June 30, 2009

Hollywood actress- singer-designer Jennifer Lopez is halting the production of her clothing line, Sweetface, after six years. She launched the line as a high-end sports and street-wear spin-off of her original JLO clothing collection.

Sweetface will stop production of its line once the spring collection hits the stores. Despite the popularity of the clothing line, Jennifer has conformed to stop the work on future designs while the future of the brand is reviewed.

Jennifer said that considering the new company strategies, the Sweetface line has been decided to put on hiatus while the brand would be reintroduced in the near future with an entirely new fashion point of view.
Reference : http://www.fibre2fashion.com/

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