Lauren Conrad celebrated Fashion’s Night Out at Nordstrom inside the Grove in Los Angeles on Thursday night (September 8).
LC was all smiles as she spent the evening meeting and greeting fans before showing off her new Paper Crown collection.
Lauren blogged:
"Last night, I hosted a Paper Crown event for Fashion’s Night Out at Nordstrom in Los Angeles. First off, thank you to everyone who came last night! So nice to meet all of you! The event was a great success and it is all thanks to you and your support.
For last night’s event, I wore the Lola Dress from my Paper Crown line with a pair of platform Mary Jane Pumps by Miu Miu. I wanted to wear something elegant, but still be flirty and fun. I kept my accessories down to the bare minimum to keep the look glamorous, but with a modern twist."

Daniel Quintanilla did a terrific Q&A with Lauren Conrad in Los Angeles at Fashion's Night Out. His interview is posted below.
DQ: Now, promotion has played a big part in Paper Crown's success. In February, you went right to work with Twitter, Facebook... pushing Paper Crown. How do you think that's helped you over this course of time?
LC: I think social media is so important in any brand, especially this one. I learned over the last two years that my target market is very internet saavy, and it's also a great opportunity to connect with them. It's an outlet that provides feedback, and the opportunity to ask people what they want.
DQ: Now, I know your promotion is very unique from everyone else out there. Would you ever want to integrate Paper Crown into mainstream promotion like everyone else, or do you just want to keep it very unique like you're doing now?
LC: How so?
DQ: Like the ESPYS.....
LC: (Lauren laughs heartily & teasing) Mr. Sportsman, buy your girlfriend a dress.... hahahaha.
DQ: I noticed that Paper Crown has been photographed in stuff like going out with your friends for a night on the town. Is that intentional? Or is that just a coincidence?
LC: Well, I wear my own clothes most of the time, I think that it's so it's bound to happen. No, No, it's not intentional.
DQ: You wouldn't by chance do a commercial for Paper Crown and put it on TV, would you?
LC: (Lauren shakes her head with NO)
DQ: Just as I thought. And you would never, ever, make a reality show on it down the line?
LC: (Lauren points finger at yours truly going (eeehhhhh))
****No, plain and simple******
DQ: Of course.
DQ: Have you ever thought about expanding Paper Crown with a men's line, along with the women's line you have now?
LC: I haven't thought about it. I think right now, I'm just really focused on what we're doing. Um.... But, it's something to think about.
DQ: Will shoes be incorporated into the Paper Crown family?
LC: Uhh... I don't know. As of right now... no. But... you know, when you create a brand, you always wanna see it grow.

Olivia Palermo attends Fashion's Night Out: The Show at Lincoln Center on September 7, 2010 in New York City. I'll add to this post as more photos become available.

Where: Henri Bendel, 712 Fifth Avenue (at 56th Street)
When: September 10th 6:00 pm - 9:00 pm
What: Walk the red carpet with Fekkai-styled hair, a Marchesa dress, and with styling tips from Olivia Palermo. For $75, Fekkai's hair and make-up team will re-create onE of five award-winning Marchesa moments on you, while your own personal dresser waits to outfit and accessorize you in a glam Marchesa dress, House of Lavande jewelry and Christian Louboutin shoes. Finally, "The City" star Olivia Palermo will be on the red carpet styling and instructing guests how to pose like a star in front of the cameras before having the paparazzi capture their Hollywood moment. All who participate will walk away with a print and digital professional quality photo, sent to you via email or text messaging for easy distribution on Facebook and Twitter.