Madonna's style secret? Swapping clothes with her daughter, Lourdes

By ekkii | Published Friday, April 20, 2012

It's not easy staying ahead in the style stakes when you're a 53-year-old pop star. Not a problem for Madonna who has the perfect fashion barometer right under her roof.


Ever wondered how Madonna still manages to hold her own alongside music and style-setters 20 years her junior? Simple, she keeps a close eye on what her 15-year-old daughter Lourdes is wearing. Well, more than an eye…

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Victoria Beckham celebrates birthday with Facebook and a fruit platter

By ekkii | Published Wednesday, April 18, 2012

Fashion designer Victoria Beckham joined Facebook on her 38th birthday and documented her special day on the social networking site.


Surely one of the best bits about ageing another year is the excuse to indulge: big meal, a little too much booze, tucking into a big cake. Not so for Victoria Beckham, who brought in her 38th birthday with a huge… fruit platter.
Beckham co-ordinated her big day with the launch of a shiny new Facebook page , promising to bring her followers updates about all her fashion brand's collections.

SEE: Victoria Beckham's style evolution in pictures
Yesterday however, the news was all birthday-centric, with pictures of her birthday "feast", and flowers from her fashionable friends next to bunches of balloons, giving us a little flash of her and husband David's beautiful Los Angeles home (white and tasteful if you haven't seen it already).

Fans took to the page in droves to wish the designer many happy returns, and with 101,000 followers in just one day Beckham must have been feeling the love all day safe in the knowledge that her popularity isn't on the wane. She has a long way to go before she matches her footballer husband's popularity, however - he's bringing in the Facebook bacon at a cool 17.5million followers and counting.

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Rue Madame’s Hot Summer Picks

By ekkii


For a while now, Rue Madame has been bringing Parisian street chic brands straight into Hong Kong’s style-hungry world. Carrying multiple French designer brands, Rue Madame is your one-stop shop when you’re looking for that perfect marinière top and all things French.

Here are some of our newcomer favorites for Spring Summer 2012:


Antik Batik
The ethnic-centric brand with its European and Indonesian influences makes its way to Rue Madame. Expect to see crisp white dresses with lace and embellishment details this spring.



Innamorato
The collection is defined by sobriety, chic and femininity – a combination of linen, crepe de chine, cotton tweed and silk taffeta in rich pops of color.



Les Petites
Precise tailoring and colorful pieces sum up Les Petites. An ode to hippy chic with romantic elements makes us wish we wearing these pieces while lying on a beach in Monaco.

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Tess, Sophie & Michelle S by Robert Harper for Playing Fashion April 2012

By ekkii


The Still Point of the Turning World – Inspired by “The Virgin Suicides”, Robert Harper captures a story of youthful apathy for the April issue of Ukrainian magazine Playing Fashion. Stylist Verity Parker dresses Tess, Sophie and Michelle S in girly looks as they pose against colorful backdrops. Messy locks by hair stylist Keiichiro Hirano and understated makeup by Philippe Miletto perfect the nonchalant attitude. / Set design by Hatty Ellis-Coward.









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Fashion Trend of the Month for April 2012 - Flower Power

By ekkii


Fashion Trend of the Month for April 2012 - Flower Power
Our Fashion Trend of the Month for April is Flower Power. For spring 2012, floral fashion once more makes its way to the forefront of fashion trends. Among others, fashion designers Prabal Gurung, Altuzarra, Lela Rose, Proenza Schoulder, Rodarte, Peter Som, and Ralph Lauren all featured floral clothing in their spring lines for 2012, and fashion accessory designers used some floral styles too although not quite as frequently as the clothing designers did.

This season's floral fashion covers a wide range of color palettes and designs from painterly daubs of color that merely suggest blossoms to stylized, graphic flowers, and they also include traditional romantic floral designs as well. This spring's floral fashion sometimes features huge floral motifs, which won't work very well for petites, but there are plenty of other floral designs available, some in petites' departments, that have smaller, more petite-friendly floral designs.

Tips for Wearing Floral Fashion

  •  For the most part, the spring palette is appropriately light, so select lighter colors for your own spring/summer clothing and fashion accessories in keeping with the airiness and newness of the season.
  • Choose floral fashion or accessories with small- to medium-sized motifs, rather than huge flower blossoms.
  •  If you decide to wear floral shoes, wear plain, rather than patterned clothing, and let the shoes stand out.
  • Mix floral patterns only with the greatest of care, or don't mix them at all.
  • A floral scarf or a floral handbag may be just the touch of flower power that you need to liven up your ensemble.

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Yasmin le Bon by Robert Harper for Playing Fashion April 2012

By ekkii


Yasmin in White – Yasmin le Bon looks minimal chic for the April cover shoot of Playing Fashion, lensed by Robert Harper. Wearing a wardrobe of all white pieces styled by Verity Parker, Yasmin hits the studio in sportswear inspired ensembles. Mussed hair by Christian Wood and understated makeup by Philippe Miletto complete the simple outing.





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Fashion Statements that Never Go Out of Style

By ekkii


The Little Black Dress

The Little Black Dress became a staple to many women after Audrey Hepburn has worn the iconic Givenchy frock in the film Breakfast at Tiffany’s. Although many dresses have come in and out of style, the LBD has continued to a staple in many women’s wardrobe. Whether you wear it for a party, meeting, or during ordinary office days, the LBD has continued to offer women the charm they want to achieve.
Many boutiques today like H&M and Forever 21 offer this dress occasionally. If you want your LBD to stand the test of time, buy a quality piece and veer away from discount shops.

Blue Jeans

Jeans are considered to be an eternal fashion staple to Americans. Although, jeans were once considered to be informal and rugged, many office goers today wear a piece when they go to the office. To look a mix of formal and rugged, pair your jeans with a blouse top and a blazer.
Although jeans many change style and cuts throughout time, retro styles always come back, and you will not be mistaken in investing in a pair of blue jeans that will last with you, as long as you do not gain or lose inches in your waist.

Large Sunglasses

Large sunglasses are not only great weapon in keeping your eyes from the sunlight. These accessories are also excellent in covering fashion emergencies like puffed eye bags. These fashion staple is a good way to enhance your style and look glamorous.

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