Fashion Style

Keep it simple and classy this season with spectacular attire alternatives courtesy of Blanco. Get into the new season vibe with the bubbly and ultra positive campaign put together by the Spanish retailer for spring 2012 modeled by Brazilian beauty Izabel Goulart.

If you aren't already anxious for the spring-summer season to begin, the latest fashion ad campaigns can sure help you get there. With fabulous trendy items, a highly positive outlook and a total dedication for making the wardrobe renewal stage just a little simpler, the retailers are making their new season offerings impossible to ignore. The Blanco spring 2012 campaign is also constructed among those lines and enlists the help of Izabel Goulart in order to further intensify the new season spirit.

Modern, simple yet completely eye-catching, the new season attire options presented are surprisingly well diversified and appealing. Feminine, without turning to obvious style cliches in the category, the dresses are flowy, colorful and versatile, proving ideal choices for days when looking spectacular without worrying too much about textures, combos or layering is the desired goal. With geometrical prints as the main choice for the campaign, the style perspectives envisioned by the brand have a fresh vibe attached to them.

It's hardly a secret that pleats are one of the most important style trends of the season for those craving a touch of lady-like glamor, so keeping an eye on such details is of key importance if you're looking to update your wardrobe with pieces that highlight your fashion interest. Cozy jackets, shorts, colored trousers or fabulous handbags are also high on the list of style essentials for the next months.

Golden toned accessories are a quick way to add a luxurious, refined touch to a simple outfit, so oversized envelope bags or golden bangs are a fabulous addition to your existing collection. A touch of creativity and the right style choices can go a long way in helping you bring an outfit to the next level, so make sure to choose them wisely.

Olivia Palermo and Johannes Huebl attend the Valentino Haute-Couture Show as part of Paris Fashion Week Fall / Winter 2012/2013 at Hotel Salomon de Rothschild on July 4, 2012 in Paris, France.

Cutouts sometimes get a bad rap. And understandably so. When worn with 7-inch Lucite heels and a zebra print micro skirt, there’s nothing chic about them. However, when done right, I really love the trend. I particularly love cutouts in unexpected places such as the collarbone area, the shoulders, at the hips of a modest dress or the back of a pretty tunic. In fact, cutouts were a noteworthy trend on the Spring 2012 runways. Designers including Stella McCartney, Proenza Schouler and Roland Mouret featured the scissor happy statement on their catwalks solidifying the piecemeal look as a key trend for 2012.

Without further ado, here are a few of my favorite cutout options…



A cutout at the hip is demure yet incredibly sexy in a very understated way. I love how unexpected it is on this chambray dress.



 A sliced up neckline is a simple way to embrace this trend without going too far out of your comfort zone. This coral cutout swing top is the perfect summer staple for a night out on the town with friends or even a business meeting when paired with a relaxed linen blazer.



Last but not least, my favorite unexpected cutout is on the back. Make your exit as memorable as your entrance with a dress or blouse with a cutout back. I think this lace cutout mini is perfect for work or play.

A foray into the pyjamesque

Lisa Armstrong | 26 May 2012

Audrey Tautou in Coco Avant Chanel wearing pyjamas is one of my all-time perfect Tautou style moments, but what I really love more than actual pyjamas, I realise, is the idea of pyjamas.

The Cinema Society & Shiseido With Grey Goose Host A Screening Of "Virginia" - Arrivals.

In This Photo: Olivia Palermo
Olivia Palermo attends a Screening Of "Virginia" hosted by The Cinema Society & Shiseido with Grey Goose at Crosby Street Hotel on May 14, 2012 in New York City

If you can't stop thinking of the sandy beaches, tall palm trees and crystal clear water that dominates your dream summer retreat spot you probably won't be able to take your eyes off the new H&M WaterAid 2012 collection. The label brought to the fashion scene beach-perfect garments that are meant to make you feel like a true style icon. The entire collection exudes warmth and relaxation due to the interesting prints that dominate the designs as with Hawaii as the theme inspiration behind the line, the results couldn't have been any less mesmerizing.

H&M for Water brings to the fashion scene garments that suggest the return to the basics, so if you're all about reinventing yourself opt for fashionable pieces that are old faithfuls and that will be able to underline your classic chic style. The brand continues its exciting venture into vintage and classic resort-wear by using sustainable fabrics such as organic cotton, fabrics which not only provide plenty of comfort but are also environmentally friendly.

Versatility is the buzzword in fashion this year and H&M didn't overlook this aspect as the brand introduced to the H&M for Water line various designs and prints that shift from excess to less, shedding light on all-floral and nature prints to simple, mono chromatic garments.
The collection which is full of free-spirited, super chic, easy to match items is exactly what fashionistas need to feel liberated while chilling under the sun in your favorite paradisiacal retreat, so browse through all of the designs and mix and match various garments to achieve a look that is totally you.

Flirty tops, stylish skirts, cute jumpers, dresses, swimwear pieces as well as accessories including floral earrings and matching necklace, cat-eye sunglasses, a beach-perfect bag and floral flip-flops await your touch so you can display them in the most unique manner. Go for an all over floral/palm tree print, go all monochrome or mix cool monochromes with flirty prints as either way you'll surely manage to make heads turn!

Apart from being super fun and eco-friendly, the collection, which is set to hit the shelves starting May 31st, also underlines the importance of water in other countries. H&M will donate 25% of the sales from this collection to WaterAid, an organization which helps provide clean water and sanitation to the poorest areas in the world, so be fashionable and charitable at the same time by picking up your favorite items from the new H&M for Water collection.